We've helped challenger brands, big and small, earn a disproportionate share of voice to fight against the established brands in their category. Here are some examples.
A 12-year relationship across two different agencies, taking them from no.4 to no.1 in the market by challenging Starbucks' automation stranglehold, resulting in a $3.9bn sale to Coca-Cola.
The archetypal challenger brand. Working with the bank across two different agencies, most recently delivering its best new account openings in 25 years — all down to tapping into what really mattered to people: being skint. And that stinks.
Challenging the stagnancy of the UK grocery market, bringing to life 'Big On Quality, Lidl On Price' to deliver 20 quarters of consistent growth.
We repositioned the brand to make the most of its discerning choice of the finest cheese available, challenging the autopilot BOGOF shopping of the supermarket aisle — and building sales to their highest peak ever.
They didn't need to switch to us — they just needed people to try it, because they knew trials convert to long-term sales. But the Tesco buyers wanted reassurance that they'd launch with a noisy campaign in order to secure more shelf space and activate the trial mechanic.
A small tempeh brand came to us in April. They needed to disrupt the bigger players in the meat alternative aisle to help grow their shelf space and distribution. They didn't just go after the category — they went after the king of protein: chicken.