Six questions we get asked a lot about what brand strategy is, what it costs, and why it matters. For questions about working with Impatient Ideas specifically, see the FAQ on the homepage.
A fixed-fee brand agency charges one agreed price for a defined scope of work, instead of billing by the hour or by day rate. You know the total cost before the work starts, and the agency has no incentive to drag the project out. Impatient Ideas works this way, with three set packages: £18k, £34k or £49k.
Brand strategy from a traditional agency typically runs from £50k to well over £150k, spread across a multi-month engagement with day rates for strategists, planners and account handlers. Impatient Ideas delivers the same output — strategy, brand architecture, campaign idea — for £18k–£49k, fixed, in six weeks.
Branding is the visible output — name, logo, colours, tone of voice. Brand strategy is the thinking underneath it: who you're for, what you stand for, and why anyone should choose you over the obvious alternative. Get the strategy wrong and the branding is just decoration. Impatient Ideas does both, strategy first.
A thorough brand strategy project can reasonably take six to twelve weeks. Longer than that usually means process, not thinking. Impatient Ideas runs the whole thing — strategy through to campaign-ready creative — in six weeks, because most of what fills the extra months is meetings, not decisions.
A brand agency defines who a business is and what it stands for. A marketing agency executes campaigns to sell what the business already has. Confusing the two is how businesses end up with expensive advertising for a brand nobody's decided the shape of yet. Impatient Ideas sits on the brand side, feeding straight into creative that's ready for a marketing agency or production partner to run with.
Any business making a real claim on customers' attention needs a clear, differentiated position — size doesn't change that. What changes is the budget and the process required to get there. Impatient Ideas built its Meal Deal package (£18k) specifically for smaller and emerging brands that need foundational rigour without the overhead of a full agency engagement.